This is Not A Fair Fight: The Battle for Users

Facebook adds a “Trending News” section to their user’s home page and media critics estimate this instant “push and shove battle” between Facebook and Twitter. As a student, active on both media platforms, I speak for myself, and only myself, when I project this feature of Facebook not worthy of making a true difference amongst already engaged Twitter users and lovers.

I can’t tell you why the world loves Twitter, but I can tell you why it often attracts people of my demographic, which will remain anonymous throughout this article.

Twitter is not simply used for trending topics and to inform users of what is popular. While this is a well-used feature, I argue that there is much more involved in stealing the attention and time of users today. Twitter, more importantly, is a space that allows the public to organize information (via hash tags) and engage in conversation regarding topics that often don’t appeal to the vast majority of people.

Marginalized groups use twitter as a tool to inform each other and make call to actions. One in few tools, in America, that gives users the liberty to exercise their 1st amendment – the Freedom of speech. Twitter does away with censors and the prohibition of ideals that are not favored by those with political and social privilege.

Individuals on twitter can virtually stand up and speak out on matter that would have never been discussed via Facebook. And this is my analysis as to why:

Twitter establishes a face with a name and a very brief bio. On the other hand, Facebook establishes a face with a name, family history, set of friends, group of people, religious beliefs, tagged photos, and a series of events one supports. I believe that the more anonymous users feel they are – the more likely individuals are to speak up and genuinely contribute and engage in conversation. In short, on Twitter individuals represent themselves, on Facebook individuals take full custody of their socially constructed identity, made via posts, friends, tags, etc.

In conclusion, Twitter will continue to be a major platform for entertainment and social movements. Facebook will continue to be a hub for employers, nagging family members, and BuzzFeed fans.

Inspiration for Today’s post: http://blogs.wsj.com/digits/2013/08/30/facebook-tests-trending-section-in-news-feed/ 

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