Samuel Forest started a campaign with a goal of raising $60,000 for his son Leo, a child with down syndrome, who was unwanted by his mother. Evan Leedy had a goal of raising just enough money to buy James Robertson, a man that walked an exhausting 21 mile commute to work every day, a car. Even Carolina’s very own, Deborah Paige, a cafeteria worker who could not afford to fix her car, had a campaign built for her so she could have her car repaired. All of these people benefitted from the use of a crowd-funding platform, doubling and sometimes tripling their goals.
Crowd-funding is the practice of funding a project or venture by raising monetary contributions from a large number of people, typically via the internet. People are given the opportunity to contribute to a cause and it is a new way of raising money. It is becoming more popular and trusted by on-line users; one of the most popular sites are GoFundMe.
GoFundMe is unique in that it allows everyone, in the on-line community, the visibility to see what people need fundraising for and it allows them to choose what they want to support. The corporation makes money by taking a percentage from whatever money the individuals’ raise. GoFundMe profiles can be shared and linked to various social media platforms such as twitter and Facebook.
I believe GoFundMe is largely successful due to the removal of the anxiety of having to ask someone, personally, to contribute to a cause. Similar to all forms of social media, people are given the privilege to make a monetary request, almost anonymously. Like a social media post, everyone in the online social media community can see the profile and choose whether or not they want to support it.
Crowd-funding is becoming another avenue that allows people to connect in our internet age.