If you’ve been on Instagram or Twitter lately you’ve probably noticed that some of your favorite artists have been changing their profile photos to a bright turquoise blue. They’re doing this to promote Tidal, an artist-owned and driven music subscription service. The service focuses on the sound quality of audio and video files, from artists. Similar to Spotify, the service streams all genres of music with no commercials and for a monthly cost. The service offers two payment plans: a $9.99 per month for standard quality sound, similar in cost and quality to Spotify, and a $19.99 per month tier that streams high-definition audio as well as HD music videos. Jay-Z is at the forefront of the music-streaming service. In a YouTube clip, Tidal released recently, he conveys the importance of music as an art and his commitment to reverting back to a society that treasures the artists who commit their lives to developing it. There are sixteen celebrity stakeholders, who are strongly standing behind Jay-Z’s initiative to support artists, by investing into Tidal, they include: Alicia Keys, Arcade Fire, Beyoncé, Calvin Harris, Chris Martin, Deadmau5, Daft Punk, Jack White, Jason Aldean, J. Cole, Jay Z, Kanye West, Madonna, Nikki Minaj, Rihanna and Usher. All artists represent every major music genre and show the relevance of artists’ unity for a common cause, to gain back respect for work and to be paid well for it.
I believe Spotify has much to be concerned about. Literally, surfaced a website that does the exact same service to consumers but one major pt. of differentiation, that Spotify can’t possibly replicate, and that is: it supports the artists consumers love for the exact same price plus exclusive offerings (such as video videos and exclusive tracks). I haven’t tried Tidal, yet, but I’m also not a fan of Spotify. I do anticipate trying Tidal at some point however – It supports a good cause at a price low enough for me to support!